PROJECT DESCRIPTION
Pictorial History Books
Each project shown here started with a collaboration between myself, the client and our in-house editor. Each book had a different concept based on the history of the book’s subject. Much of the work was text heavy and often involved photo retouching and repair of very old, historical photos.
COMPANY DESCRIPTION
The Donning Publishers is a specialty book publisher of limited-edition commemorative volumes, pictorial histories and contemporary portraits. Donning limited-edition books are custom-tailored to preserve and celebrate the heritage of its subject.
PROJECT DESCRIPTION
Digital Banners
Presented here is a digital campaign of web banners and social media graphics that were made live on TheInfatuation.com and Tastemade.com, popular food & drink publications.
This single malt whisky is elegant and rich. The brand wanted to create a digital campaign that portrayed the fun side of drinking The Sexton Whiskey - while still keeping the class and richness of the brand intact.
COMPANY DESCRIPTION
An unconventional single malt, The Sexton Irish Single Malt Whiskey is uncommonly complex and memorable in character.
PROJECT DESCRIPTION
Lookbook
A lookbook featuring the brand’s staple pieces, along with its newest collection, was designed to emulate the brand’s clean yet fun style as well as to promote the brand for popular e-commerce website, Net-A-Porter and high end fashion boutique in Paris, Collette.
COMPANY DESCRIPTION
A fine jewelry brand packed full of personality. Ofira collections mix clean lines and precious gems with a playful sense of humor.
PROJECT DESCRIPTION
White Papers
I took direction under the Senior Designer who oversaw all Adobe projects. He gave me full reign over the design of infographics through analysis of the data in each white paper and color inspiration from the hero images. I then acted as production assistant, using Adobe XD to layout each white paper.
You may see the full white paper for each in the following links:
• Data Science Workspace
• How to Escape the Content Bottle Neck
• Discovering SPA-CMS Harmony
COMPANY DESCRIPTION
Adobe has changed the world of design with its array of popular design software including Photoshop, After Effects and InDesign amongst many others. These projects displayed below are Adobe white papers provided on their website discussing various subjects in depth such as content bottlenecking and workspace platforms for businesses.
PROJECT DESCRIPTIONS
Email Marketing
As Assistant Designer I designed all the daily marketing emails as well as social media graphics and digital banners. Displayed below are redesigns of automation emails (i.e. welcome and abandoned cart) as well as examples of the marketing emails done throughout the year. The company aesthetic was very playful and liked the use of fun doodles and illustrations in their designs to bring that out more.
COMPANY DESCRIPTIONS
Kidsshoes.com is an e-commerce children’s shoes company that manufactures its own line as well as licensed brands like Michael Kors, Badgley Mischka, and Kenneth Cole. The company’s brand aesthetic is fun with child-like fonts and cute doodles.
PROJECT DESCRIPTION
OOH Truck Wraps
Truck wrap campaign, promoting the whiskey in designated areas in California, Texas and Colorado. The client wanted to explore new visuals that were brighter (blue skies, green grass) than previous landscapes used in prior ads. Several comps were made with different background options as well as an option with product shot and another with an action pour shot.
COMPANY DESCRIPTION
A classic American whiskey from Denver, Colorado, cut with Rocky Mountain water. Tincup has a bourbon style profile with a spicy and bold finish.
PROJECT DESCRIPTIONS
Email Marketing
As a small company, I handled both the design and copy for all marketing emails. Gold & Honey is a fun, bright and airy brand that likes to use lots of bright colors and clean layouts.
Digital Banners
NYC Pride March is an annual event celebrating the LGBTQ community. To celebrate the event, I designed the these digital billboards showcasing Gold & Honey's colorful jewelry pieces. The billboards were displayed in NYC's Times Square on the day of the march.
COMPANY DESCRIPTION
Gold & Honey is an all woman run jewelry company that incorporates classic designs with on-trend details that you can wear all year long. They have been featured in Women’s Health, New York Post and InStyle magazine.
PROJECT DESCRIPTION
Branding
Being a start-up non profit organization, I was brought on to give the branding a bit of sprucing up. The logo was updated and a simple brand guide was established to help create consistency and cohesiveness in their future marketing material (i.e. colorways, fonts).
COMPANY DESCRIPTION
The Komenda Project is a social innovation project, aimed at instilling positive sustainable socio economic change, with an intent to impact the lives of the people in Africa. Our vision is to create an ecosystem where underprivileged children and youth are able to thrive and unlock their full potential.
PROJECT DESCRIPTION
Alexa Gaming Skill
Amazon’s Prime Video partnered with Rain Agency in NYC, to build a multi-level gaming skill for Alexa devices based on Dreamworks’ new original kid’s series, Kung Fu Panda: Paws of Destiny. As assistant designer, I designed the interface under the supervision from Amazon Prime’s team and Rain’s UX designer. The Alexa skill captures the voices of characters from the popular kid’s movie through a series of lessons on kung fu. See more details here.
Company Description
It’s fair to say we all know about Amazon.com and if you have a Prime account you are able to enjoy Amazon’s video streaming service along with many other incentives like faster delivery on any item you can think of. Also available through Prime are free and for purchase downloads on Alexa skills for your home device.
PROJECT DESCRIPTIONS
Trunk Show Invitation
A new service of custom tailoring by private appointment in the office or at your home, Martin Greenfield wanted to get the word out through pop up trunk shows set up around the U.S. The first show was based in L.A. and we decided to design postcard invitations to send directly to potential clientele, inviting them to the opening and introducing them to the personal service they could receive for a custom tailored suit.
Editorial Advertisement
In collaboration with luxury leather goods brand, Ghurka, the above advertisement was a promotion of the collab’s newest venture called The Traveller’s Series. The target customer was a busy, successful “man of the world” type of guy The goal of the project was to illustrate the versatility that only a few pieces of wardrobe can do, all while fitting into one piece of carry-on luggage. The Traveller’s Series provided their target customers with just 1 bag , 5 outfits and no time to lose.
COMPANY DESCRIPTION
Martin Greenfield is a master tailor, based in Brooklyn, NY, who is known to be the best men’s tailor in the United States. His clients have run the gamut from U.S. Presidents, such as Dwight D. Eisenhower, to the cast of HBO’s television show, Boardwalk Empire. Heritage by Martin Greenfield is the master tailor’s line of suits that provides, by appointment only, services to customers seeking custom tailored and hand made suits.
PROJECT DESCRIPTIONS
Window Wrap
This window wrap design shown to the right is a retail leasing window wrap for a vacant space in Brooklyn, New York owned by Hidrock Properties. We wanted the wrap to veer away from the typical, dry leasing signs seen all over the city. I chose to create a modern yet simplistic aesthetic that would grab the attention of potential tenants, even from across the street. The window wrap was installed at the beginning of February 2020 and by the next month a lease was signed by the franchise, DRNK Coffee + Tea / QWENCH Juice Bar.
Investor Presentation
As a commercial real estate firm, you must find the finances to acquire property. In doing so, investment summaries are put together for current and potential investors. Shown here, is an Investor Presentation for a hotel property in downtown NYC. Heavy on infographics, maps and charts - a lot of my time was spent analyzing data and making sure the copy and design of infographics aligned with each other while still staying on brand aesthetically.
COMPANY DESCRIPTION
Hidrock Properties is a privately held commercial real estate developer that has bought or built more than $1.5 billion worth of property, including hotel, office, retail, and residential with most of its properties in New York City and Brooklyn.
PROJECT DESCRIPTION
Health & Beauty App
Unilever's Rise & Shine App was intended to bring consumers daily tips and solutions from health and beauty influencers, with a focus on haircare. The Rise& Shine app needed a logo design. The Unilever team wanted a "hand' illustrated design that was fun, light and airy and more importantly focused on haircare. The design was then carried out into internal Ads and a linking account page. The app was released in 2018 on Amazon.com for Alexa devices.
COMPANY DESCRIPTION
Unilever is known for its beauty and self care products including popular brands like Vaseline and Dove. Uni lever's purpose is to make sustainable living commonplace. The company is a very positive brand that creates products with a healthy lifestyle in mind