PROJECT DESCRIPTIONS
Trunk Show Invitation
A new service of custom tailoring by private appointment in the office or at your home, Martin Greenfield wanted to get the word out through pop up trunk shows set up around the U.S. The first show was based in L.A. and we decided to design postcard invitations to send directly to potential clientele, inviting them to the opening and introducing them to the personal service they could receive for a custom tailored suit.
Editorial Advertisement
In collaboration with luxury leather goods brand, Ghurka, the above advertisement was a promotion of the collab’s newest venture called The Traveller’s Series. The target customer was a busy, successful “man of the world” type of guy The goal of the project was to illustrate the versatility that only a few pieces of wardrobe can do, all while fitting into one piece of carry-on luggage. The Traveller’s Series provided their target customers with just 1 bag , 5 outfits and no time to lose.
COMPANY DESCRIPTION
Martin Greenfield is a master tailor, based in Brooklyn, NY, who is known to be the best men’s tailor in the United States. His clients have run the gamut from U.S. Presidents, such as Dwight D. Eisenhower, to the cast of HBO’s television show, Boardwalk Empire. Heritage by Martin Greenfield is the master tailor’s line of suits that provides, by appointment only, services to customers seeking custom tailored and hand made suits.