PROJECT DESCRIPTION
OOH Truck Wraps
Truck wrap campaign, promoting the whiskey in designated areas in California, Texas and Colorado. The client wanted to explore new visuals that were brighter (blue skies, green grass) than previous landscapes used in prior ads. Several comps were made with different background options as well as an option with product shot and another with an action pour shot.
COMPANY DESCRIPTION
A classic American whiskey from Denver, Colorado, cut with Rocky Mountain water. Tincup has a bourbon style profile with a spicy and bold finish.